Why Memory Matters: The Curious Case of Communication
主講人：Narine Yegiyan副教授
美國加利福尼亞大學戴維斯分校傳播系
關於講者：
Narine Yegiyan, who began her career as a journalist, has expertise in cognitive information processing and communication, with a specific focus on emotion and memory interaction. She uses self-report, behavioral and physiological measures to understand how we can design effective media messages.
Professor Yegiyan's research is primarily concerned with how people prioritize the intake of information in situations of cognitive and emotional overload. Her work is grounded in neurobiological theories of motivated cognition and is devoted to understanding how memory and emotion contribute to information processing. She oversees the Dynamic Interactions in Cognition and Emotion (D.I.C.E.) Lab at UC Davis.
演講摘要：
In this talk, I (Professor Narine Yegiyan) will argue that the study of memory processes is fundamental to understanding communication effects. I will then use evidence from the research we’ve conducted in my lab to support my argument. Specifically I will address such issues as eye witness testimonies, healthy eating campaign outcomes, and attitude formation and choice in product advertising. We will zoom into each topic and examine how processes of encoding, storage and retrieval are predicting human communication action.
日期：
2017.09.21（週四）12:10-13:10pm
地點：
國立交通大學客家文化學院二樓 HK206會議室
【歡迎踴躍報名】
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若有任何疑問，歡迎來信！
主辦單位：國立交通大學人社中心、傳播與科技學系
聯絡窗口：李佳昇 jas820613@gmail.com
張育祥 johnny820112@gmail.com