Does Social Media Matter?: Perceptions of social media, political expression, and offline political participation
主持人Ｍoderator：俞蘋 助理教授 Ｐing Yu, Assistant Professor
Department of Communication & Technology, National Chiao Tunf University
主講人 Speaker：Nojin Kwak, Professor
Dept. of Communication & Studies, Michigan State University
講座介紹 About the Lecture：
People’s views of political activity on social media range from exuberant to exasperated. But do perceptions of social media influence citizens’ online and offline political behaviors? In the present study, we test a theoretical model that systematically incorporates core narratives in the Slacktivism thesis, in which perceiving social media as an easy or impactful means of engaging in politics encourages individuals to express themselves on social media, but discourages their offline participation. Results from a series of analyses of a panel data set from the 2016 US presidential campaign show that positive perceptions of social media indirectly increase offline political participation, through the influence of political expression on social media. This mediated path is stronger for older individuals and for those with predominantly politically like-minded networks. The implications for reconceptualizing the relationship between perceptions of social media and political participation are discussed.
關於講者 About the Speaker：
Nojin Kwak (Ph.D., University of Wisconsin-Madison) is the Chair of the Department of Communication Studies. In addition to his appointment in Communication Studies, he currently serves as the Director of the Nam Center for Korean Studies at the University of Michigan. Kwak's research centers on the role of communication media in civic and political engagement and has published in peer-reviewed journals, including Communication Research, Journal of Communication, Human Communication Research, Political Communication, Political Research Quarterly, New Media and Society, and Asian Journal of Communication. His recent studies analyze the impact of internet and mobile communication technologies on community involvement, deliberative openness, and political participation. He has received numerous top paper awards at major conferences. Kwak is a co-editor of a book series, Perspectives on Contemporary Korea, published by the University of Michigan Press.
日期 Date & Time：
July 20th, 2017, 15:00-16:30pm
HK206, College of Hakka Studies, NCTU